G-Technology | Western Digital

G-Technology was in a complete brand overhaul when I absorbed the responsibility for this brand. ArmorLock was the first product to use this new design language.

ArmorLock Product Launch

Project: Create the design language for all ArmorLock’s digital and print launch materials
Role: Creative Director, Project Manager
Scope: Logo design, packaging, UI, digital and print marketing materials
Timing: Seven months

My team’s involvement started out small: design a few icons for the software team. Ultimately my team designed all of the icons for the entire UI/UX, the app’s Quick Start screens, and finalized the agency’s packaging and marketing assets for global use.

Branding

Project: G-Technology Brand Guidelines
Role: Creative Director, Project Manager, Senior Designer
Scope: Expand the agency’s high-level brand work into actionable, practical guidance for designers
Timing: 12 weeks

Postscript: In early 2021, G-Technology was rebranded into SanDisk Professional, halting any additional work on the new G-Technology brand execution.

Marketing Materials

In 2019 the creative team was reorganized. Under the new structure I was responsible for G-Technology and SanDisk product brands.

Project: Packaging and Marketing Support Materials
Role: Creative Director, Project Manager, Senior Designer
Scope: Ad hoc G-Technology marketing materials
Timing: 1-12 days