WD_Black & PAX SOUTH
Gamers saw Western Digital’s new product design along with the new gamer-focused branding I developed at PAX South in 2019.
Project: Booth design
Role: Creative direction, senior designer, project manager
Timing: Four weeks
Before and After
BEFORE: Western Digital and the Knight overpowered the WD_Black branding and new product.
AFTER: Booth redesigned to emphasize the new WD_Black branding and product. The gaming elements like the Knight are secondary elements.