Western Digital | Innovation brandmark for Communications

CREATIVE DIRECTOR, Senior DESIGNER

With the CEO’s approval to add the Innovation Tab to all packaging, the next logical step was to include it on all marketing communications. SanDisk had the most rigid design language of all the product brand in the Western Digital portfolio. If I could make new new Endorser brand element work on SanDisk, then the rest of the products would just fall into place.

Project: Integrate the corporate brand across all marketing materials
Role: Creative Director and Senior Designer
Specs: Variable
Timing: 3 weeks to design and approve

Postscript: This project was placed on hold by the leadership.